The Bite Light
Also know as light n' live and the Light n' Strike, the Bite Light is an electronic lure that has become a top selling lure for catching bass in the United States and Canada for the past few years. What sets this lure apart from other lures is a flashing light that glows bright red when lit.
Above: standard image found on add ads. Not the most professional ad considering how successful claims of the lure's success. We further search the web and could only find one other image (see below) and all other variants and croped in different sizes. We would have figured that a successful lure would have more images in Google.
The light is powered by a tiny battery and controlled by a small chip, much the same as you would find in an expensive European watch, where batteries often cost around US$15.00 or more.
The company that sells the lure claims that using the lure produces non-stop action with no more than seven minutes between each catch.
When we first heard about this lure, everything we saw came across as a scam. The ads looked like scam ads, the web sites selling them were cheap looking and used all the right words and phases to get someone to part with a few dollars. All referred to field and stream, "As seen in field and stream." Was it an ad or was it a write up.
The sales literature further references scientific fishing. This again seemed like scam language. Since when is adding a LED to a lure scientific. It may be innovative, but it is hardly a scientific innovation.
The distributor, claims that it has been the top selling lure in Florida for three years straight. That it has set records in the far east and Mexico for catching bass. And, that it is so successful that it has been banned in the state of Wyoming.
So, Does It Work?
We went about searching the Internet for authoritive reviews from credible sources. Well, we found a rather long list of sources that confirm the claim that you can catch a bass within 7 minutes of casting cast after cast.
The World Fishing Network says, "I casted and almost as soon as i started my retrieve a bite. This happened repeatedly for the short time i used it." PRWed further backs up this claim.
The Bite Light sells for US$29.95 per kit. Each kit includes three different lures. When you add up the cost of all your bass lures, this may end up being an excellent price if it is able to work well at night or day, in the summer or winter and in clear or murky water.
If you have had extensive experience with this lure, drop us a note and we'll publish your comments here.
From the field
Steve wrote us recently claiming that he bought one and catches more bass more frequently than with any other lure.
While we found some credible reviews and have received some user feedback, there are too many signs that point to this being a gimmick rather than a scam. Until we hear more from anglers, we cannot recommend this lure.